IMPAR ADS BRANDING
Brand identity design for the digital advertising agency Impar Ads.
The project involved the design of:
designing the logo;
defining the colour palette and typography;
designing all the graphic material (social media posts, banner ads, landing pages, website, emails etc.) in line with the brand identity.
designing the brand style guide to ensure visual coherency and consistency throughout the various touchpoints.
Tools used: Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro.
The logo and main branding elements were designed in July 2020. The project was subsequently expanded.