Brand identity design for the digital advertising agency Impar Ads.

 

The project involved the design of:

• designing the logo;

• defining the colour palette and typography;

• designing all the graphic material (social media posts, banner ads, landing pages, website, emails etc.) in line with the brand identity.

• designing the brand style guide to ensure visual coherency and consistency throughout the various touchpoints. 

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Tools used: Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro.

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The logo and main branding elements were designed in July 2020. The project was subsequently expanded.