Social media content for the digital advertising agency Impar Ads. The content was created for Instagram, Facebook, LinkedIn and blog articles, as part of an organic content marketing strategy.


The project involved:

  • planning the content to publish;

  • copywriting;

  • creating short videos, animated GIFs and static content for the posts, stories and article thumbnails;

  • designing infographics and other on-brand graphic material.


Tools used: Adobe Photoshop, Illustrator, Premiere Pro, After Effects, as well as Instagram, Facebook, LinkedIn platforms.


Work started at Impar Ads in July 2020 and it's still ongoing.