IMPAR ADS SOCIAL MEDIA CONTENT

Social media content for the digital advertising agency Impar Ads. The content was created for Instagram, Facebook, LinkedIn and blog articles, as part of an organic content marketing strategy. One of the videos has been used as part of a social media paid campaign, directing to a landing page shown below.

The project involved:

• planning the content to publish;

• copywriting;

• creating short videos, animated GIFs and static content for the posts, stories and article thumbnails;

• designing infographics and other on-brand graphic material;

• designing and building a campaign landing page.

Tools used: Adobe Photoshop, Illustrator, Premiere Pro, After Effects, WordPress as well as Instagram, Facebook, LinkedIn platforms.

Work started at Impar Ads in July 2020 and it's still ongoing.