Black Friday campaign for IGO Promo. 


The campaign was aimed at promoting a new deal every day during the Black Friday Week. The promoted products were initially covered and were revealed afterwards. The banners were displayed on different touchpoints (emails, website, Google Ads etc.), therefore designed in several formats. 


The project involved:

  • designing the banners ads (both static and animated GIF) for Black Friday and Cyber Monday;

  • photo retouching and illustration.


Tools used: Adobe Photoshop, Illustrator, After Effects.


Work created at Plato Group, Barcelona (October 2018).