igo promo black friday online campaign

Black Friday campaign 2018 for IGO Promo. The objective was to increase the sales and attract new customers through product discounts. The campaign was delivered in different media and several countries (with adapted banners). It was developed in two parts: before the start of the Black Friday week with announcement banners, and later, during the B.F.W week, other banners revealed each of the products that were discounted, one per day. This campaign was created at the marketing office of IGO Promo, in Barcelona (October 2018).


black friday week ANNOUNCEMENT banners

IGO website home page, blog, landing page and newsletter


black friday week ANNOUNCEMENT banners

Social media (LinkedIn and Facebook)


Black friday WEEK deals banners

Landing page


cyber monday announcement BANNERS


cyber monday announcement BANNERS