Advertising campaign concept ideation for Fiat 500. The imagineering concept is about associating the car to a beauty accessory that makes women feel beautiful and expresses their personality. The target group are young women interested in fashion.

 

The project involved:

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• creating the campaign concept;

• creating the characters illustrations;

• designing the campaign in different formats (bus shelter ads, fashion magazine ads and social media banners).

 

Tools used: Adobe Photoshop and Illustrator.

 

This campaign was created during my MA Creative Advertising at Falmouth University, UK (September 2014 - September 2015).