Advertising campaign concept ideation for Fiat 500. The imagineering concept is about associating the car to a beauty accessory that makes women feel beautiful and expresses their personality. The target group are young women interested in fashion.


The project involved:

  • creating the campaign concept;

  • creating the characters illustrations;

  • designing the campaign in different formats (bus shelter ads, fashion magazine ads and social media banners).


Tools used: Adobe Photoshop and Illustrator.


This campaign was created during my MA Creative Advertising at Falmouth University, UK (September 2014 - September 2015).