FIAT 500 IMAGINEERING CAMPAIGN
Advertising campaign concept ideation for Fiat 500. The imagineering concept is about associating the car to a beauty accessory that makes women feel beautiful and expresses their personality. The target group are young women interested in fashion.
The project involved:
creating the campaign concept;
creating the characters illustrations;
designing the campaign in different formats (bus shelter ads, fashion magazine ads and social media banners).
Tools used: Adobe Photoshop and Illustrator.
This campaign was created during my MA Creative Advertising at Falmouth University, UK (September 2014 - September 2015).