FIAT 500 IMAGINEERING CAMPAIGN
Advertising campaign for Fiat 500 car, delivered through multiple media: bus shelter ads, fashion magazing ads and social media banners. The concept is about associating Fiat 500 to a beauty accessory, that makes women feel beautiful and expresses their personality. The target group are young women interested in fashion. This campaign was created during my MA Creative Advertising at Falmouth University, UK (September 2014 - September 2015). All rights reserved.