Hello, my name is Virginia, I am a graphic and digital designer with work experience in Barcelona and London creative agencies. My projects include email campaigns, banners, posters, logos and apparel printing. Brands I worked on: Debenhams, TalkTalk, Printsome, Wtransnet and some personal projects.
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HOW TO USE T-SHIRTS AS MARKETING WEAPONS
Description: Infographic cheat sheet created for the Printsome blog. This infographic shows the benefits of t-shirt printing for brands.
Objective: Engaging the blog readers with relevant content that could also promote Printsome and generate leads.
Target group: companies interested in garment printing and merchandising.
Agency: Printsome, Barcelona (April - September 2017).
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TRANSFER PRINTING
Description: Infographic cheat sheet created for the Printsome blog. This infographic explains the process and advantages of transfer printing technique.
Objective: Engaging the blog readers with relevant content that could also promote Printsome and generate leads.
Target group: companies interested in garment printing and merchandising.
Agency: Printsome, Barcelona (April - September 2017).
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INFOGRAPHIC TABLE
Description: Infographic table created for the Printsome blog. This infographic shows the best textile for each printing technique.
Objective: Engaging the blog readers with relevant content that could also promote Printsome and generate leads.
Target group: companies interested in garment printing and merchandising.
Agency: Printsome, Barcelona (April - September 2017).
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HOW TO DESIGN AN AUTHENTIC PROMOTIONAL T-SHIRT
Description: Infographic checklist created for the Printsome blog. This infographic goes through every step of the design and apparel printing process.
Objective: Engaging the blog readers with relevant content that could also promote Printsome and generate leads.
Target group: companies interested in garment printing and merchandising.
Agency: Printsome, Barcelona (April - September 2017).
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YOUTUBE MERCHANDISING GUIDE
Description: Infographic guide to YouTube merchandising strategy, created for the Printsome blog.
Objective: Engaging the blog readers with relevant content that could also promote Printsome and generate leads.
Target group: companies interested in garment printing and merchandising.
Agency: Printsome, Barcelona (April - September 2017).
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GET READY FOR SUMMER TIME
Description: Banners created for the email and landing page of Printsome summer campaign.
Objective: Inviting customers to get their t-shirt printed for the upcoming summer season.
Target group: Printsome previous customers.
Agency: Printsome, Barcelona (April - September 2017).
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ANIMATED GIF BANNERS
Description: Animated GIF banners for the Printsome blog.
Objective: promoting Printsome to the Spanish market.
Target group: Printsome blog visitors.
Agency: Printsome, Barcelona (April - September 2017).
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Wtransnet is a freight exchange platform who offers their service in 7 different countries in Europe. Therefore their campaigns are normally translated and adapted to 7 languages, unless targeted to a specific country.
Landing pages are created through Wordpress, emails through MailChimp and Google AdWords banners using Adobe Photoshop.
Vector illustrations created using in Adobe Illustrator.
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MONTHLY CAMPAIGN - MARCH 2018
Description: Landing page, email and banners for Wtransnet monthly promotional campaigns.
Objective: promoting Wtransnet to truck drivers and agencies in the Italian market.
Company: Wtransnet, Barcelona (October 2017 - Present).
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WCONNECTA 2018 - EVENT PROMOTIONAL CAMPAIGN
Description: Banners and flyers for promoting WConnecta 2018 event to companies in the logistics industry in different European countries.
Objective: event promotion.
Company: Wtransnet, Barcelona (October 2017 - Present).
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VALENTINE'S DAY - FEBRUARY 2018
Description: Landing page, email and banners for Wtransnet Valentine's Day promotional campaign.
Objective: advertising Valentine's Day special offer to Wtransnet customers in different countries.
Company: Wtransnet, Barcelona (October 2017 - Present).
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ITALY TRANSPORT NETWORKING 2018 - EVENT CATALOGUE (Italy)
Description: Two-page catalogue for promoting Wtransnet platform and the Italy Transport Networking 2018 event to companies in the logistics industry in Italy.
Objective: event and brand promotion.
Company: Wtransnet, Barcelona (October 2017 - Present).
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MONTHLY CAMPAIGN - JANUARY 2018
Description: Landing page, email and banners for Wtransnet new year promotional campaign.
Company: Wtransnet, Barcelona (October 2017 - Present).
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BLACK FRIDAY - NOVEMBER 2017
Description: Landing page, email and banners for Wtransnet Black Friday promotional campaign.
Objective: advertising Black Friday special offer to Wtransnet customers in different countries.
Company: Wtransnet, Barcelona (October 2017 - Present).
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MERCHANDISING CALENDER (Portugal)
Description: Merchandising calendar for Wtransnet customers in Portugal.
Objective: Wtransnet brand promotion.
Company: Wtransnet, Barcelona (October 2017 - Present).
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STAND DISPLAY - APAT CONGRESS 2017
Description: advertising discount offer for the customers participating to the Apat Congress 2017, in Portugal. Design displayed at the Wtransnet stand of the event.
Objective: advertising an offer.
Company: Wtransnet, Barcelona (October 2017 - Present).
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RECYCLING BIN POSTERS
Description: Series of 4 posters designed for Printsome agency's office to remind everyone about recycling, in a friendly way. Illustrations created in Adobe Illustrator.
Agency: Printsome, Barcelona (April - September 2017).
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PIERROT // SANTA MUERTE
Description: Two posters showing a character and a quote related to dramas that everyone can experience in life. The project can be extended to more characters and could be redesigned for a playing cards format.
Illustrations created in Adobe Illustrator.
April 2017, personal project. All rights reserved.
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THE HIPPODROME CASINO
Description: Poster promoting an event featuring burlesque superstar Miss Polly Rae at The Hippodrome Casino, in London.
Illustrations created in Adobe Illustrator.
April 2016, personal project. All rights reserved.
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ECSTASY
Description: Poster that uses typography and colours in reference to the drug world. However, the meaning is about the search of ecstasy, of positive feelings, and not about the drug.
Illustration created in Adobe Illustrator and psychedelic background in Adobe Photoshop.
May 2017, personal project. All rights reserved.
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THE WHIPPED CREAM KITTIES
Description: Fictional brand visual identity project involving logo design, typhography and illustration work in Adobe Illustrator. At the moment only one of the characters is Mac'd up but more are visible in the scamp, just waiting to be computer-drawn. For the logotype I started from an existing font to create my own Whipped Cream font.
Objective: Creating a nonsensical, fun project that could be used for a commercial purpose.
Inspiration: The characters are figments of my imagination. I love cute kitties and I love whipped cream, so why not trying to combine them together and see what comes out?
August 2016, personal project. All rights reserved.
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ASMARI
Description: Logo design for one of the clients of Printsome agency.
Objective: creating a logo for printing their own t-shirts.
Agency: Printsome, Barcelona (April - September 2017).
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VIRGINIA MASSONE
Description: Brand visual identity project for myself. My logo is made of a simplified self-portrait and my handwriting that have been painted and then digitalized in Adobe Illustrator. Business cards were also created.
Objective: creating a brand identity for myself as a brand who is selling creativity and technical skills to the graphic design and advertising market.
June 2016, personal project. All rights reserved.
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A FISH AND A MERMAID
Description: Tee shirt print design based on an ink drawing I did.
Inspiration: old school sailor tattoos.
January 2018, personal project. All rights reserved.
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FOLLOW ME DOWN
Description: Tee shirt print design based on an ink drawing I did.
Inspiration: song "In too deep" by Goldfish ft. Emily Bruce.
January 2018, personal project. All rights reserved.
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JAMES DEAN / MICHAEL JORDAN TSHIRT
Description: Tee shirt print design that shows James Dean wearing Michael Jordan's Chicago Bulls t-shirt.
Inspiration: Popular t-shirt showing Marilyn Monroe wearing Michael Jordan's Chicago Bulls t-shirt.
Credits: My boyfriend Chris had the idea of doing the same with James Dean, and I designed it.
September 2017, personal project. All rights reserved.
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ARTWORK
Description: artwork preparation for apparel printing. CAD Cut Vinyl technique.
Agency: Printsome, Barcelona (April - September 2017).
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ARTWORK
Description: artwork preparation for apparel printing. Screen printing technique.
Agency: Printsome, Barcelona (April - September 2017).
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EASTPAK - IF ONLY ALL LEGENDS CAME WITH A 30 YEAR WARRANTY
Description: One-off ad for Eastpak. Media: print.
Concept: The 27 Club members are music legends that have died earlier than their 30s, therefore earlier than Eastpak bags, whose warranty is 30 years.
MA Creative Advertising at Falmouth University, UK (September 2014 - September 2015). All rights reserved.
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FIAT 500 - IMAGINEERING
Description: Advertising campaign for Fiat 500. Multiple media: print, banners and a micro-website.
Concept: associating Fiat 500 to a beauty accessory, that makes women feel beautiful and expresses their personality.
Target group: young women interested in fashion.
MA Creative Advertising at Falmouth University, UK (September 2014 - September 2015). All rights reserved.
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WWF - SAVING THE WORLD LOOKS/SOUNDS/FEELS GOOD
Description: Advertising campaign for WWF. Multiple media: print, social media (Instagram), e-commerce websites (Ebay, other secondhand shops).
Concept: nowadays shopping vintage and secondhand items is trendy among young people and can be a fun way to reduce waste and help saving the planet. They are incentivized in buying more vintage items and share the pictures on Instagram through discounts and special price offers in the online shops.
MA Creative Advertising at Falmouth University, UK (September 2014 - September 2015). All rights reserved.
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HEYBIGMAN! - #FASTGROWINGCREATIVITY
Description: Advertising campaign for HeyBigMan! creative agency. Multiple media: social media (Instagram, Twitter, Facebook), outdoor ads, online press, promotional event.
Concept: associating HeyBigMan! fast growing creativity to fast growing trees and creating a one-year-long challenge (trees vs agency). Only red trees will be planted, in reference to the agency logo.
Three phases are planned: planting the fast growing trees all around London (eg. in green areas and in main squares); giving online updates on their progress all over the year; a two day festival of creativity will end the campaign and announce the outcome of the challenge.
Agency: HeyBigMan!, London (September - November 2015).
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